Her Style

Alyona Elena Alekhina Brings Roxy Fashion To Sunset Beach

February 9, 2016
Photo shoot with Roxy sponsored pro snowboarder, Alyona Elena Alekhina and photographer, John Ussenko on location in Sunset Beach, Tower 8.

I met up with pro snowboarder, Alyona Elena Alekhina to do a fashion shoot for one of her sponsors, Roxy. She was kind enough to share her story with me while we headed over to Sunset Beach. I’m clueless about the snowboarding industry and hearing about her accident almost brought tears to my eyes. Seriously. I don’t know what I would do in the same situation. After listening to her story, I immediately felt a sense of complete inspiration. I have to admit, she’s a true warrior and an inspiration for a lot of people. Kudos to her. This photo shoot really hit home for me and I started thinking about what it takes to never give up.

I mean, you can train to never give up. I suppose you can rewire your brain through repetition. Soldiers are trained. Police officers are trained. Athletes are trained. And I’m sure there’s more categories I’m leaving out. Where does the willpower to never give up come from? When some unseen event happens that rips apart your true passion and you choose not to give up. Granted, some people give up and move on but others fight. They become inspired to keep fighting the good fight. I truly believe that is something you’re born with and it can’t be trained. You either have it or don’t.

Her Style
model: alyona elena alekhina
roxy sponsor: cardigan, jeans, shades, shirt
shoes: vans

Roxy sponsored pro snowboarder, Alyona Elena Alekhina doing a photo shoot with a Roxy Cardigan, Roxy Jeans, and her Miami Sun tryke. with edgy street fashion photographer, John Ussenko on location in Sunset Beach stairs.

Photo shoot with pro snowboarder, Alyona Elena Alekhina and photographer, John Ussenko on location in Sunset Beach, Tower 8.

Roxy sponsored pro snowboarder, Alyona Elena Alekhina doing a photo shoot with a Roxy Cardigan. Street fashion photographer, John Ussenko on location in Sunset Beach stairs.

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